Dew Point Temperature An Overview

The air at any given temperature is capable of holding a certain amount of water vapor. When that maximum amount of water vapor is reached, that is referred to as saturation. This is also known as 100% relative humidity. When this is achieved, the temperature of the air has reached the dew point temperature. It is also called the condensation temperature. The dew point temperature can never be higher than the air temperature. Said another way, the dew point temperature is the temperature at which the air must become cooled in order to become completely saturated with water vapor. If the air is cooled to the dew point temperature, it will become saturated, and condensation will begin to form. This could be in the form of clouds, dew, fog, mist, frost, rain, or snow. Condensation: Dew and Fog The dew point temperature is what causes dew to form on the grass in the morning. The morning, just before sunrise, is the lowest air temperature of the day, so it is the time when the dew point temperature is most likely to be reached. The moisture evaporating into the air from the soil saturates the air around the grass. When the temperature of the grass surface hits the dew point, moisture comes out of the air and condenses on the grass. High in the sky where the air cools to the dew point, evaporated moisture becomes clouds. At ground level, its fog when a layer of mist forms at a point just off the ground surface, and its the same process. Evaporated water in the air reaches the dew point at that low elevation, and condensation occurs. Humidity Heat Index Humidity is a measurement of how saturated the air is with water vapor. It is a ratio between what the air has in it and how much it can hold, expressed as a percentage. You can use dew point temperatures to help determine how humid the air is. A dew point temperature close to the actual temperature means that the air is quite full of water vapor and thus very humid. If the dew point is significantly lower than the air temperature, the air is dry and can still hold much additional water vapor. Generally, a dew point at or lower than 55 F is comfortable but more than 65 F feels oppressive. When you have a high temperature and a high humidity level or dew point, you have a higher heat index as well. For example, it may only be 90 F, but it actually feels like 96 because of the high humidity. The Dew Point vs. the Frost Point The warmer the air, the more water vapor it can hold. The dew point on a warm and humid day can be fairly high, in the 70s F or in the 20s C. On a dry and cool day, the dew point can be quite low, approaching freezing. If the dew point is below freezing (32 F or 0 C), we instead use the term frost point.

Operations Management - Hazel and Hazel Revisited

Case overview This case is about Hazel, an employee that has worked for a Fortune 500 company for nearly 15 years. She suddenly finds herself unemployed and in need of a job. After many months of searching for employment unsuccessfully, she began to mow the lawns of her neighbors for income while she continued to look for employment. When she failed to gain employment, she decided to go into business for herself maintaining neighborhood lawns. In the beginning, the business was slow, but once the word got out about her lawn service business, she began to obtain many clients. Hazel believed that she could earn a living from her new business and eventually hired 2 part-time employees. Case relevance to operations†¦show more content†¦Without quality work being done customers will not retain her services and her business will go under. e. What kinds of maintenance must be performed? Some types of maintenance that will be performed are equipment maintenance and possibly vehicle maintenance. 3. What are some of the trade-offs that Hazel probably considered relative to: a. Working for a company instead of for herself? Some of the trade-offs that Hazel probably considered relative to working for a company is having her own schedule, not having to answer to anyone but her customers. Other trade-offs are covering her own insurance policy, handling company taxes and payroll duties. Another trade off that Hazel may have considered is incorporating her business and creating franchising opportunities. b. Expanding the business? Some of the trade-offs of expanding the business is having the business grow too quickly where she can’t handle the demand. The company will grow and she will have to expand her employees and possibly cut into potential profits with the employee increase. If she doesn’t expand the business she may open the door for competitors to come in and take over her market. c. Launching a Web site? For launching a website Hazel will have to consider is a website necessary for the size of territory she is currently covering. Another consideration for Hazel would to possibly update the website and think of its cost to maintain. 4. The town isShow MoreRelatedTesco and Globalization3575 Words   |  14 Pagesregional development effort anchored in immediate feedback and measurable results (Goodman, Zammuto, Gifford, 2001). Tesco is unique in that they strive to have regional and local requirements permeate and drive the priorities of supply chain strategy (Hazel, 2010) instead of taking the WalMart strategy of relying purely on economies of scale for global expansion (Christopherson, 2007). Tesco has in fact learned from the mistakes of WalMart at globalization. This is exemplified in how effectively the companyRead MoreInternational Management67196 Words   |  269 PagesThis page intentionally left blank International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009Read More The War in Iraq Being an Oil Currency War Essay4124 Words   |  17 Pagescould potentially reduce future oil currency and oil warfare. The essay ends with a reflection and critique of current US economic and foreign policies. What happens in the 2004 US elections will have a large impact on the 21st century. Revisited -- The Real Reasons for the Upcoming War With Iraq: A Macroeconomic and Geostrategic Analysis of the Unspoken Truth If a nation expects to be ignorant and free, it expects what never was and never will be . . . The People cannot be safe withoutRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesKin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American

Discuss One environmental problem facing cities and outline some solutions free essay sample

Discuss One environmental problem facing cities and outline some solutions The issue of a severe problem called solid waste in Manila and Beijing is becoming a matter of concern. Causes of numerous waste aroused widespread attention. Therefore, the solution to reduce greenhouse gas emission from solid waste management can be regional and international (Ooi, 2009, p.189). It seems that waste has become an important part of the environmental problem in cities. Waste can be divided into two distinct parts, hazardous waste and non-hazardous waste, and the non-hazardous waste is consisted of municipal solid waste, industrial waste and some other types (United States Environmental Protection Agency, 2012). Because of the large amount of waste, government needs to spend more human and financial resources. Therefore, some additional environmental problems in cities are related to waste, such as air pollution, water pollution and the greenhouse effect. This article will introduce the causes of municipal solid waste, industrial waste and hazardous waste, and some effective prevention methods to solve these problems. We will write a custom essay sample on Discuss One environmental problem facing cities and outline some solutions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The spawning of municipal solid waste, which including residents living garbage, hospital waste and commercial waste, building waste, leads to the most serious problem. Most of human behaviour could cause the growth of solid waste. Materials which are thrown away by citizens, such as the product bottles, food scraps, newspapers and batteries are the direct causes of solid waste. Consequently, effective methods need to be implemented. The most direct method is to decrease the amount of waste. To perform the principle of waste prevention, the society should focus on the recycling and collecting, which means to withdraw useful and organic materials, then turn these items into new products. This method could reduce the needs of raw materials. In addition, waste can be used as a resource and it will be economical use (United States Environmental Protection Agency, 2012). Manufacturing and industrial procedure are the most direct cause of industrial waste. Stone tools and sickles are difficult to be seen in current-day, because in factories, up-to-the minute production lines that produce numbers of waste per day are used as a substitute for wood and stone. To show an example, by 1990 the amount of industrial waste has raised  up to 265 million tons, which is a shocking figure to the public (Waste Industries, 2013). Hence, the city government should provide a convenient environment for factory managers and convince them that they should undertake the environmental responsibility. Meanwhile, managers should comply with the principle of recycling industrial waste. Therefore, waste management issues in cities should be people-oriented (United States Environmental Protection Agency, 2012). Hugo (2012) stated †Some industrial waste management services companies even emphasize on understanding clients’ industrial processes that produce waste and then supplying the tools for deterring accurate chemical and physical properties.† In addition, hazardous waste is damaged in both human health and the city environment. Solvents, electroplating wastes, heavy metals, and acids, which all produced by laboratory and chemical plant in cities cause substantial accumulation of hazardous waste. In agriculture, citizens’ non-standard behavior of using pesticides can lead to the generation of hazardous waste. Moreover, non-standard behavior in city life can also cause the creation of hazardous waste, such as batteries and some items containing heavy metal thrown away by citizens (Harris et al, n.d.). Thus, cities should take some actions to reduce producing hazardous waste. In industries, numbers of methods need to be done. For instance, melt materials like batteries can be recycled. To recover resource and lean production, Harris (n.d.) claimed â€Å"Zinc can be gathered from smelting furnaces. Used oil, hydraulic fluids, refrigerator compressors and more can be taken from cars and fridges.† Citizens should pay attention to establishing especial collection facilities in cities. Considering the problem of land, the city government needs to find a suitable place in the city where could offer special disposal of toxic waste (Harris et al, n.d.). In recent years, the number of waste becomes a growing tendency, which is a common phenomenon, has aroused wide concern in cities. The causes of waste are the spawning of Municipal Solid Waste, industrial activities and citizens’ and industries’ non-standard behavior. What is more, to decrease the amount of waste, citizens should standardize their behavior and use waste as a resource, and managers should release their environmental responsibility so that factories could reduce the discharge of industrial waste. Government needs to establish especial collection facilities in cities and find a suitable place for toxic waste. In conclusion, the whole society should pay close attention to the problem of recycling and reducing. Citizens of the future may be more environmentally conscious than people in the current society.

Starbucks Coffee Company Research Paper Example

Starbucks Coffee Company Paper Starbucks had a humble beginning with one small store front in 1971 at the famous Pike’s Place in Seattle, Washington. The inspiration for Starbucks came from Peet’s Coffee and Tea who started importing fine Arabica beans from around the world (Arthur, 1999). At that time Starbucks had a simple mission of providing the world’s finest fresh roasted coffee to its customers, and it worked. A decade later in 1981, Howard Schultz, now Chairman, President and CEO, had entered Starbucks and was instantly captivated. For over a year, Howard pursued employment at Starbucks, wanting the job far more than Starbucks wanted him. Eventually, he convinced the three partners to take him on as head of marketing. He soon hung up his high profile New York City position and moved to Seattle. He quickly gained acceptance, knowledge and experience in all aspect of the coffee business. Howard’s trip to Italy a year later would change that one small store into the global corporation it has become today. He was be taken by the warmth and connectivity local Italians shared at their coffee bars, and wanted to combine the great coffee with the closeness of the community. After having a cafe latte, he concluded it was the perfect drink and no one in America knows about it. Upon returning, he had growing frustration as the owners did not want to leave the retail business for the beverage business. A year later, once the sixth store was open did Howard get his espresso bar? It was a huge success, but he could not convince the owners to expand the beverage business to the other stores. He left Starbucks to create his own coffee shop il Giornale with the financial help of Jerry Baldwin. He used Starbuck’s coffee to brew espresso and coffee beverages. We will write a custom essay sample on Starbucks Coffee Company specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Starbucks Coffee Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Starbucks Coffee Company specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Soon II Giornale’s three stores had annual sales of $1. 5 Million. In 1987, Jerry Baldwin and Gordon Bowker decided it was time to sell Starbucks and Howard knew this was his opportunity. He was able to obtain the $3. 8 Million in capital to purchase Starbucks. This acquisition started the chain of quick expansion for Starbucks. By the late 1980’s, Starbucks had a few years of unprofitability as the stock market had crashed in October of 87. Howard relentlessly pushed forward, battling with his board to better the company and continue expansion. By 1991, the financial performance had improved and Starbucks went on to introduce their â€Å"bean stock. † This was an employee stock option plan that all employees working more than 20 hours per week were granted 12 percent of their base pay with stock options (Arthur, 1999). These generous fringe and higher than average pay allowed for Starbucks to retain highly motivated and talented baristas. In 1992 Starbucks went public with one of the most successful IPOs of the year. This allowed for Starbucks to pursue their three year geographic expansion plan. They achieved their plan by opening a large store in a major city that acted as a hub. A team of professionals were located in the â€Å"hub† and were task with the opening, support, and development of 20 or more stores around the hub store (Arthur, 1999). To grow internationally, Starbucks sought out license agreements with local companies. In 1996, they made their first international expansion into Japan and Singapore. They identify reputable companies that had experience in retailing and strong local knowledge. Through their aggressive expansion strategy combined with their model to be a connected member of the neighborhood, they have stores in 61 countries and 18,066 shops. They have successful just launched the acquisition into India with the first stores opened in Mumbai in 2012. Starbucks has a diverse beverage product line. Their core business is fresh roasted Arabica coffee, and espresso beverages. From this base, Starbucks continue to innovate their beverage offering based on consumer’s wants where they offer a range of smoothies, teas and chocolate beverages. With tea being a substitute for coffee, they had acquired Tazo Tea and most recently Teavanna. They have expanded their food offering in every store with an emphasis on healthy options. Through a partnership with Pepsi bottling, Starbucks entered the soft drink retail business with bottled Frappuccino and other coffee drinks. The entered the instant home brewing market with the launch of the Starbucks K-Cups. They continue to grow their merchandising and equipment business. Starbucks have a diverse line of merchandise from coffee accessories to music that is played in the stores. They retail all the equipment necessary to properly brew coffee from home, and sell their fresh roasted coffee. Not just a coffee shop and retailer, Starbucks realized its strength and advantage came from motivated baristas who would positively engage customers. The baristas are the face of Starbucks, and to cultivate the Italian espresso bar image, Starbucks had to develop engaged employees. Starbucks is very committed to quality and the image of Starbucks that is why Starbucks does not operate any franchises. At the end of 2012, Starbucks had a total of 18,066 stores of which 9,405 were company owned and 8,661 were licensed stores. The mix of company owned stores and licensed stores allow Starbucks to retain authority while accessing difficult markets and reducing costs. Starbucks classifies its stores into a three-region structure which includes: 1) Americas; 2) Europe, Middle East, and Africa; and 3) China/Asia Pacific. As of September 30, 2012, Starbucks had 7,857; 882; and 666 stores opened in each region respectfully. Under their licensed agreements, Starbucks had 5,046; 987; and 2,628 stores respectfully in each region (Form 10k). Overall the licensed agreements accounted for 9 percent of total revenue in 2012. Since 2009, Starbucks have seen a rapid and steady increase in their stock price. From the low of $8. 45 per share to the recent value of $65. 11 per share as of June 24th, Starbucks is trading just under its 52 week high. Starbucks is financial sound, producing steady cash from operations indicating steady demand and innovation. Consolidated revenues for 201 were $13. 3 billion which is an increase of 13. 7 percent from 2012 revenues of $11. 7 billion. From the $13. 3 billion, company-owned stores contributed 79. 2%; licensed stores – 9. %; and CPG food serveries contributed 11. 7% (Form 10K). Starbucks has been making financial improvements to its operating income which is up 40% since 2010. Their net income is also up 46% since 2010. With this increase only brings marginal performance increase. The operating margin for 2012 was 15% up from 13% in 2010. This has only seen slight improvements due to the volatility in the commodity markets and high costs of operating the stores. Starbucks has been steadily improving and that have estimated a revenue increase of 10 to 13 percent for 2013. They continue to develop and expand their channel development line which includes K-Cups and bottled coffee and tea drinks. They will see a steady increase in revenue from their licensed stores as-well-as their company owned stores. Their stock is estimated to appreciate into the low $70 per share range for 2013. Starbucks faces extensive competition on their coffee beverage business from quick-service restaurants and specialty coffee shops. As more local coffee shops open, they pressure the sales of existing Starbucks. Dunkin Donuts has set its sight on Starbucks, and has rebranded them a beverage company. By 2015 they plan to have opened 15,000 stores west of the Mississippi with a large portion of those stores operating in California (O’Connor, 2013). In distribution and sale of coffee and premade coffee products, Starbucks faces completion from nationwide coffee manufacturers. Kraft Foods is the supplier of Maxwell house and Procter and Gamble is the parent company of Folgers brand coffee. Recently Starbucks had a deal fall through with Kraft over the distribution of coffee to supermarkets. Schultz’s vision to create a company with soul derived the basis of Starbucks competitive advantage. Schultz’s dream to treat every employee with respect and to do better for the community became a way of life for Starbucks through good and bad financial times. Through extensive employee training and involvement, Starbucks developed actively engaged baristas that exceeds customers’ expectations of their coffee shops. Every new hire receives 24 hours of training within the first two to four weeks. They learn how to address and engage the customer, brew the perfect cup, and properly handle the coffee. Starbucks coffee line is hand chosen from around the world. Starbucks strives for the highest standard in the coffee industry and bypasses the coffee commodity market. They enter into fix-price contracts to secure their supply. This also allows Starbucks to exert considerable power of farmers to rely on the accuracy of the fair trade agreements. The stores ambiance of Starbucks is critically important to driving the culture and experiences at the coffee shop. Starbucks developed their own internal team of architects and designers to ensure that each store would convey the right image and character (Arthur, 1999). The company went to great lengths to make sure the store fixtures, the merchandise displays, the colors, the artwork, the banners, the music, and the aromas all blended to create a consistent, inviting, stimulating environment that evoked the romance of coffee, that signaled the companys passion for coffee, and that rewarded customers with ceremony, stories, and surprise (Arthur, 1999). Soon the cost of opening a new store became highly undesirable. Starbucks responded by centralizing buying which allowed them to realize a discount of 20 to 30 percent on orders from vendors. They focused on the equipment that was absolutely necessary for a successful new launch and employed a just in time management system on materials. This significantly cut costs and lowered store development time from 24 to 18 weeks. Through innovation Starbucks continues to remain competitive. Schultz’s built a company where employees can freely, without repercussions, submit ideas and comments about any aspect of the business. Through technological change, Starbucks have captured and stayed true to their promise of coffee and connectedness. Through digital applications, customers can pay for their order by using their phone to enhance the experience of their 14. 6 million loyalty card members. They adapt to consumer preferences and delivered Starbucks K-cups, a lighter roast coffee, and Starbucks refreshers. A constant problem that Starbucks faces is the increased competition from specialty coffee shops around the country. These shops possess a great threat to Starbucks because they specialize in fair trade organic coffee, but have a reputation of being the small business. Starbucks have been able to maintain a competitive edge over the small local coffee shop through their support of the â€Å"hub† system, high traffic locations, and Starbucks mission. The â€Å"hub† system allows for a highly talented team to quickly react to changes in the local market and satisfy consumers. The highly visible and high traffic locations make for convenience when consumers are in a rush on their daily routine. Starbucks involvement in the community through their extensive corporate social responsibility programs makes Starbucks seem like the local coffee shop. Starbucks Coffee Company (Starbucks) has five major stakeholder groups: customers, partners (employees), community / â€Å"neighbors,† suppliers and shareholders. Customers – Starbucks is incredibly dedicated to its customer base and emphasizes the human connection. Starbucks aims to, â€Å"connect with, laugh with, and uplift† (Starbucks mission statement) its customers, even though the customer interaction time is short. Partners (employees) – Starbucks does not simply call its employees, ‘employees,’ but rather partners because it is not just a job, but a passion (mission statement). Everyone within the organization â€Å"treats each other with respect and dignity. † All partners can feel comfortable being themselves because Starbucks is a place that embraces everyone’s individuality. Community / â€Å"Neighbors† – Starbucks has an extensive program around social responsibility and corporate citizenship. Starbucks believe that it should â€Å"have a positive impact on the communities it serves, one person, one cup and one neighborhood at a time. † (http://www. starbucks. com/responsibility) Suppliers – As part of its community and neighbor focus, Starbucks is passionate about ethically sourcing its coffee beans and â€Å"improving the ives of people who grow them. † (Mission Statement). Starbucks also makes it a point to work with suppliers that share the same vision of social responsibility. If a supplier is not meeting expectations, Starbucks will work with that supplier to make the necessary changes. Shareholders – Starbucks believes that if it can deliver in all of the above mentioned areas that it will be successful and be able to reward its shareholders. It wants its shareholder to â€Å"endure and thrive† (mission statement). Conflict among stakeholders can arise during changing economic conditions, specifically when suppliers are forced to raise prices. This increase in expense for Starbucks can translate into charging higher prices for its products. Customers may be turned off and change their habits and purchase their morning coffee from a competitor. This in turn will affect the financial success of the company and negatively impact the return to shareholders. (Annual report) However, interestingly enough coffee prices are actually falling but Starbucks has decided to increase its prices for certain products, as much as 10 cents. The shareholders will benefit from the extra money to the bottom line, but customers will be unhappy and may feel as though they are being taken advantage of. Table 1 (below), displays Starbucks’ top-management hierarchy, much in the same way the Jones text does in Figure 2. 1 (Jones, p. 38). Starbucks is a publically traded company so its shareholders are the legal owners of the organization. To oversee its governance structure, Starbucks’ Board of Directors adopted governance principles, committee charters and policies that guide the company to stay committed to its mission and maintain its uncompromising principles as it grows (corporate governance). The Board of Directors is also accountable for monitoring and evaluating the corporate-level management team that is responsible for Starbuck’s overall vision, strategic planning and goal-setting. Starbucks’ executive team is led by company founder and CEO, Howard Shultz. Schultz’s top-management team is made up of 14 executives that set strategy and oversee specific geographic areas (Americas, Asia, Africa, etc. ) and company functions like marketing, public affairs, community involvement, digital business, global strategy, and global coffee. Following down the chain of command are managers in line roles that are specifically responsible for the production of coffee in six roasting plants, and managers in staff roles that are responsible for overseeing specific organizational functions like communications, design, engineering finance, green coffee and tea management ,marketing, operations, procurement, quality, research and development, sales, social responsibility and supply chain management. Beyond the central functions are the divisional and functional management teams that oversee Starbucks’ 18,066 (annual report) company-operated and licensed stores throughout the world. In succession, regional directors oversee district managers that oversee store managers that supervise assistant store managers that supervise assistant store managers that oversee shift supervisors and baristas. Each position has its own responsibilities for meeting financial, management and customer service goals. One of the most important positions is probably that of the barista, as those partners are the face of Starbucks interacting with customers and create that personalized and unique customer experience.

The Development Of The Atomic Theory Essays - Chemistry, Physics

The Development Of The Atomic Theory The Greek concept of atomos: the atom Around 440 BC leucippus of Miletus originated the atom concept. He and his pupil, Democritus of abdera refined it for future use. Their atomic idea has five major points. All original writings of leucippus and Democritus are lost. The only sources we have for there atomistic ideas are inquotations from other writers. Democritus was known as the laughing philosopher because he enjoyed life so much. At this time Greek philosophy was about 150 years old, emerging in the sixth century bc, centered in the city of miletus on the ionian coast in Asia minor, which is now turkey. The work of leucippus and Democritus was further developed by epicures (341-270 BC) of Samos. He made ideas more generally known. Aristotle also quotes both of them in arguing against their ideas. Most of what we know about leucippus and Democritus was found in a poem entitled de rerum natura (on the nature of things) written by Lucretius (95-55 BC). This poem was lost for over a thousand years and was discovered in 1417. These are the basic points of their theory. #1 - all matter is composed of atoms, which are bits of matter to small to be seen. These cannot be split any smaller. The atomists hold that splitting stops when it reaches indivisible particles and goes on no more Which means there is a limit to division of matter that we cannot go. Atoms are very hard so they cannot be divided. In Greek a means not and tomos means cut. So our word comes from atomos, meaning uncuttable. He reasoned that if matter could be infinitely divided, it could also completely disintegrate and cannot be put back together, however matter can regenerate. Even though matter can be destroyed by splitting, new things can be made by joining other matter together. This process is reversible. The idea of reversibility means there must be a limit to splitting. If it could be split forever, there is nothing to stop it from destroying itself. Epicures insisted on an upper limit also, that atoms are always invisible, it seems obvious; all matter that can be seen is still divisible, so they can't be atoms. #2- there is an empty space between atoms. Unless there is a void with a separate being of its own 'what is' cannot be moved-nor again can it be 'many' since there is nothing to keep things apart. So there is an empty space between atoms, or a vacuum. Given that all matter is composed of atoms, then all changes must be a result of movement of atoms. So the movement within the atoms is allowed by a space so atoms can move from place to place. #3- atoms are completely solid. If there is a space outside there cannot be a space inside, which would cause to disintegrate. But we knowthis is wrong, in 1919 Ernest Rutherford discovered the nucleus, demonstrating that there is an empty space. #4- atoms are homogeneous (no internal structure) The solidarity of atoms means that atoms are the same all over, or has no internal structure. There was speculation about sub-atomic structure in the 1800's introduced it on solid scientific basis, not until 1897, J.J. Thomson's discovery of the electron that it had internal structure. #5- atoms are different in? 1- there size. 2- their shapes. Democritus and leuccippus say thatthere are indivisible bodies, infinite number and shape Aristotle They have all sorts of shapes and appearances and sizes Democritus Aristotle and others opposed almost all of the ideas of the atom, so most of the information was lost. There is a pattern of atomic thought but only a few scholars gave it real thought. It wasn't until 1803 that john Dalton (1766-1844) a schoolteacher put the atom on a solid scientific base. Dalton's gift for analyzing data allowed him to recognize the connection between atomic weight and weight relations in chemical gases. He was the first to put the idea of atoms and stoichiometry together. Dalton's atomic laws are in the following points. #1- all matter consists of tiny particles called atoms. The existence of atoms first came up 2000 years ago. Though they remained pure speculation for most of this time. #2-

Marketin Strategy In E-Commerce Essays - Management, Free Essays

Marketin Strategy In E-Commerce Essays - Management, Free Essays Marketin Strategy In E-Commerce Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the Internet will have future technological advances develop from its own growth. The task the organisations of in the new century? Realise future opportunities and threats, and base a strategy accordingly. Is it clich to say that 'the Internet changes everything': the challenge now is to say what, how and how quickly. (When Companies Connect, 1999, p.19) The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organisations in the daily running of their business. Simply defined, electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers. (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) E-commerce challenges traditional organisational practices, and opens ups a vast array of issues that the organisations must address. By focusing on the varying levels of an organisation, it soon become apparent the effects that E-commerce can have. An understanding of the implication E-commerce has on such organisational divisions can help businesses gain understanding h ence plan for it's inevitable continuing evolution. In terms of marketing, the modern organisation must be critically aware of the development of E-commerce, and the implications that it entails. Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete. Now electronic communications tools are and will continue to be an important ingredient in the promotional mix (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) In assessing the implications of E-commerce in terms of marketing, it is important to understand its impact in respect to marketing strategy formulation. As the Internet, and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organisation, in any particular industry, must base it's strategic planning around such a rapidly growing medium. The growth of the Internet is an environmental influence that must be embraced and understood so to successfully plan for future marketing implementation. In order to successful realise the impact that E-commerce has in terms of marketing, it is important to break the area of interest into some key areas. As most of the issues that arise in terms of E-commerce represent organisations entering the environment, it seems natural to base discussion around this. Therefore, the bulk of the literature review relates existin g organisations entering into the E-commerce market environment. In successfully identifying the relationship between E-commerce and strategy, the issues are categorised as follows: 1. Strategic analysis Understanding the environment 2. Identifying the strategic options/SWOT analysis Strategic Advantages/Disadvantages Advertising Electronic cost cutting/publishing/Process 3. Corporate level, Business level, d Marketing level 4. Retailing in E-commerce Implementation Issues Financial Performance monitoring 5. Conclusion Based on current knowledge state To gain a clearer understanding of the implication of E-Commerce in the formulation of marketing strategy, it is imperative to gain a clear understanding of the environment and it's relevant effects. This helps in understanding the rationale in a developing marketing strategy, particularly the influences of E-Commerce on its make-up. The next crucial element is to gain an understanding of E-commerce itself, as well as the current and p ossible future developments. In understanding E-commerce's impact on strategic foundations, an organisation's strategies can be more clearly focused. Once the organisation and E-commerce's respective environments are clear it is then possible to understand E-commerce's implications in regards to

World War II Essay Example | Topics and Well Written Essays - 250 words - 2

World War II - Essay Example The article, which features a documentary film â€Å"Touching the Tigers,† focuses on the idea that China was an ally of the United States in WWII, and hopefully seeks to instill the notion that it is so until now. In fact, one of those who were responsible for Beneda’s survival was then military commander Li Zongren, who went on to become President of China in 1949 (Friedersdorf, 2012). The truth of this matter is implied to have been confirmed by Beneda’s widow, Elinor Beneda, who was mentioned in another article (â€Å"Documentary,† 2011). In fact, the Chinese People’s Association for Friendship with Foreign Countries have even wanted everyone to know about such friendship that China fostered with the United States, through Beneda’s story (Friedersdorf, 2012). This is perhaps a political strategy to use World War II anecdotal evidence in order to help neutralize the increasing tension between the United States and China. Nowadays, China opposes U.S. sanctions on Iran (Censky, 2012). Moreover, China complains that the United States has not been particularly open to Chinese investors (Censky, 2012). China has also recently challenged the Philippines, an ally of the United States, in the dispute over who has a right to the Scarborough Shoal (Boot & Kirkpatrick, 2012). These misunderstandings plus the fact that China has been rumored to surpass the U.S. in terms of size of economy in 2016 and the fact that Pres. Obama â€Å"will not stand by when [the United States’] competitors don’t play by the rules† (Censky, 2012). However, the article seems to shed a more positive light on these aforementioned matters. Through the article, as well as through the influence of the documentary film it describes, U.S.-China relations will hopefully end up in a more positive light, or as what Henry Kissinger describes as â€Å"†¦a strong, prosperous, and successful China that plays

Discuss point of view in Walkers Everyday Use . Is the narrator Essay

Discuss point of view in Walkers Everyday Use . Is the narrator reliable How does the point of view affect our assessment of the other characters in the - Essay Example The Mother appreciated her modest yard as the following quote shows, â€Å"anyone can come and sit and look up into the elm tree and wait for the breezes that never come inside the house† (Walker, 1998). Yet the Mother could also face the tragedy in her life, like when her daughter was burned. This is proven by the quote, â€Å"Sometimes I can still hear the flames and feel Maggies arms sticking to me, her hair smoking and her dress falling off her in little black papery flakes (Walker, 1998). She did not sugar coat the events in her life by making them appear better or more tragic than they were. This view of her life makes the Mother’s narrative believable. The Mother’s choice of words when describing herself and her daughters also make the narrative plausible. When describing herself, she is far from flattering by saying, â€Å"In real life I am a large, big.boned woman with rough, man.working hands† (Walker, 1998). Her daughter Maggie, who had been burned in the fire, was described as â€Å"a lame animal, perhaps a dog run over by some careless person rich enough to own a car, sidle up to someone who is ignorant enough to be kind to him† (Walker, 1998). The Mother’s other daughter, Dee, receives more of her venom. She is illustrated as pretentious, always wanting to be better than her Mother and Maggie. These descriptions are blunt, so make the story more credible. Using the descriptions of her daughters, the Mother makes the reader feel sorry for Maggie and contemptuous of Dee. When relating Maggie’s acceptance of her fate, by marrying a local boy because of her self esteem being damaged by her burns, the reader admires and pities Maggie. On the other hand, when Dee comes home with a new African name, trying to relate to her African roots, her Mother is disgusted. Dee’s real roots were there at their home with the Mother and Maggie, but her exaggerated ways make the

Death Sentence Errors or Gun Control Term Paper

Death Sentence Errors or Gun Control - Term Paper Example A moral and legal analysis of the second amendment can help in clarifying whether infringement of right of owning and carrying arms should be allowed or disallowed. Firstly, there are no rights that are absolute in nature; even the rights that Americans have been allotted by God and by the Bill of Rights have certain limitation. Similarly, the right of owning and carrying arms cannot even be absolute and can be infringed upon if the person having a particular right is indulged in the act of misusing his/her right. The absolute nature of the right of owning and carrying arms has been challenged by the courts itself for several times. For example during the Miller case which took place during the 20th century, the court ruled that citizens of US are only allowed to carry certain kinds of weapons and not all weapons (Uviller 21). Later in the case of Stevens v. US, the court ruled that citizens cannot be awarded the duty of militia until they become an official of the militia and the ri ght of owning and carrying arms should only be limited to the militia (Carter 558). This writing will focus on the reasons due to which gun control laws should not be implemented. Gun control laws should not be implemented because law abiding citizens use guns as a self defense against goons who use are armed, secondly, guns in the hands of law abiding citizens deters crime and criminals and gun control laws can only control guns that are registered to the names of law abiding citizens and cannot control guns that are in the hands of criminal minds. Body Issues Associated with Guns According to the statistics of the period of 2010, 358 of individuals were murdered with the use of rifles, 6,009 were murdered through hand guns and 1939 individuals experienced being shot through an unknown firearm (FBI, 2013). During the same period, a total of more than 19000 suicides were committed with the use of firearms. Various costs associated with the use of firearms include medical bills, insu rance cost, and costs experience by the US criminal justice system and during the period of 2010, these costs totaled to $174 billion due to incidences of violence conducted while using guns (Goldman, 2012). During the last month of 2012, a 20 year old guy named Adam Lanza went on a shooting rampage in the Sandy Hook Elementary School and took the precious lives of nearly 20 children and six faculty members of the school along with the murder of his own mom and later shot himself. These incidences clearly show that causing injury and killing others and oneself are the two main tasks of guns. Murders conducted with the assistance of a gun can be recognized as a 1st degree murder which means that the killer had intent of killing and a gun made the task easier. Other kind of murders that may take place includes: murder caused while another form of crime was taking place, murder of a friend due to passion and murders caused due to negligence that is criminal in nature. There have been v arious incidences where the murderer has no intention of committing a murder and was at the crime scene to commit another crime such as rape or theft, but the availability of an armed weapon makes the crime lethal. This means that individuals are not rational choice makers and at times they conduct behaviors which they initially

Cassandra System in Facebook

Cassandra System in Facebook Cassandra was designed to accomplish scalability and availability for the Inbox Storage problem. It was a system developed for Facebook. It would need to handle more than a billion write operations. It would also need to scale with the number of users. The data centers which serve the users are distributed across earths geography. Figure 1 Cassandra Symbol In order to keep the search latencies down, it would be necessary for the users to replicate the data over the data centers. Facebook has installed Cassandra as its back end storage system. This is done for multiple services available at Facebook. Distributed file systems have hierarchal name spaces. The existing systems allow operations which are disconnected. They are also strong against general issues like outages and network partitions. Conflicts resolution is different in different systems in Coda and Ficus there is level conflict resolution. Application level resolution is allowed by Bayou. Traditional relational databases seek at providing guarantee of consistent replicated data. Amazon uses the Dynamo storage system for storing and retrieving user details. It uses the Gossip member protocol to maintain node data. Vector clock scheme is used to detect conflict. It has more preference for client side conflict resolution mechanism. In systems which need to handle a high write through put, Dynamo can be disadvantages as read would be needed to manage the vector stamps. Casandra is a non-relational database. It has a distributed multi-dimensional map. This map is indexed by a key. The value which the key points to is highly structured. The size of the row key is a string which has no restrictions. It has size corresponding to 16 to 36 bytes. Like the Big table system, the columns are grouped together into sets. These sets are called as column families. The column families are divided into two type: 1) Simple column families These are the normal column families 2) Super column families The super family has a column family inside a column family. Sorted order of the column can be specified. The inbox display usually displays the messages in time sorted fashion. This can be used by Cassandra as it allows the sorting over the columns by time or by name. The results are displayed in easily for the inbox searches in a time sorted manner. The syntax used to access column family is column_family:column. For a super column family it is column_family: super_column: column. Cassandra cluster is used a part of an application. They are then managed as a part of a service. All the deployments have jsut one table in their schema. But it does support the notion of multiple tables. The API of Cassandra has the below three basic commands: insert (table, key, rowMutation) get (table, key, columnName) delete (table, key, columnName) column name stands for a super column family or simple column family, a specific column in the column family. Consider the architecture of storage system involves plenty of complicated scenarios. Many factors need to be handled such as configuration management, robustness, scalability, For this document we consider primary features of Cassandra that includes membership, partitioning, failure handling, scalability, replication For the various read write requests, the module works in synchrony. In order to confirm the completion of writes, the system routes requests to replica. Reads are handled differently. System reroutes the requests to the nearest replica / route and awaits a quorum of responses. Partitioning Ability to increase scaling is a critical feature provided by Cassandra. This is provided in dynamic way. In the cluster, the partition takes place over the storage hosts. Consistent hashing and also preserving has functions are performed to take care of partitioning. Consider the consistent hashing approach. Here the largest hash value covers the smallest hash value. All nodes are then provided another adhoc value represented by the position of ring. Application provides the key with Cassandra leverages that to move requests. Responsibility is established at a node level around the ring region. Main benefit of this approach is that transition of node impacts only the neighboring node, whereas other nodes are not impacted. There does exist some difficulties for this approach. There is lack of uniform data and load distributions due to the adhoc positions of nodes around the ring. The approach ignores the differences in performances of nodes. Replication In order to increase the durability and availability, Cassandra provides replication. For this purpose, all data item is copied over at N hosts. Each node is conscious aware of other nodes in network, thus high durability is established. Each row is replicated across various data centers that are further synced with very high speed network links. Bootstrapping A configuration is maintained for a node joining the cluster. Configuration file provides the necessary contact points to join the cluster. These are known as seeds. A service can also provide such configuration. Zookeeper is one of them. Scaling the Cluster Consider the case of adding a new node to system. For this purpose, a token is assigned to it. Goal is to reduce load on heavily loaded node. New node is split on a range wherein previous node was assigned for. Web dashboards are provided that can perform above tasks. These can also be achieved through command line utility. Local Persistence Local file system helps provide the necessary local persistence for Cassandra. For recovering data efficiently, disks are used to represent data. There are standard write operations. These include ability to commit and update into a data structure. After successful commit log, then write to in-memory data structure is performed. Implementation Details The Cassandra process on a single machine is primarily consists The process involves clustering, fault identification and storage modules. These apply for a specific machine. There exists event driven items. These split the message across the process pipeline and also task pipeline. These are performed across various steps as part of architecture. JAVA is primary source and all modules are built from scratch using Java. For the clustering and fault detection module, input output that is of type non-blocking is built upon. There are few lessons that were learnt over maintaining Cassandra. New features should be added after understanding its implications over the system. Few scenarios are stated below: 7TB of the data needed to be indexed for 00M users. It was extracted, transformed an loaded into the Cassandra database using Map reduce jobs. The Cassandra instance juts becomes a load over the network bandwidth as some of the data was sent over serialized data over the Cassandra network. Application requirement is to have an atomic operation per key per replica. Storage system features, architecture and implementation is described including partitioning, replication, bootstrapping, scaling, persistence and durability. These are explained through Cassandras perspective which provides those benefits. [1] Avinash Lakshman, Facebook Prashant Malik, Facebook, Cassandra A Decentralized Structured Storage System

Haircut by Ring Lardner Essay

In his short story, â€Å"Haircut,† Ring Lardner employs an atypical point of view style. Although the story is told completely from the point of view of a barber, what makes it unique is that the reader is a part of the story as the barber’s customer. Lardner makes use of the stereotype that barbers are very talkative while they do their work, and one can learn all the town gossip from them. The barber himself is very talkative by nature, inferred from when he says that he does not mind shaving corpses, except that he gets â€Å"kind of lonesome† with them because he cannot talk to them. He also seems unaware of his gossiping nature because, once, he actually stops himself by saying that he â€Å"shouldn’t ought to be gossipin’† even though he had been gossiping the entire time. This barber goes on with his stories with no input needed from the customer/reader, and so seems to skip from one topic to another, similar to the pattern of idle chatter. This random jumping of topics is actually essential to the story. Lardner builds his characters using little background stories that expose their personalities. This style involves so many characters and so many stories that a straightforward third-person story would not have been nearly as effective. One other importance of the barber’s point of view is that he makes no judgments as he tells his stories. He talks about Jim Kendall, who he has a â€Å"good ole boy† type of relationship with. From the stories, the reader can tell that Jim, the recently deceased funny barbershop patron, was in fact a rather bad man. Jim did not give his wife enough money to live on and cheated on her repeatedly, knowingly broke his children’s hearts, made fun of a mentally ill person, and almost assaulted a woman. Even knowing all these things, the barber still insists that Jim was a â€Å"good fella at heart. † Lardner uses the idle chatter of a friendly barber to tell the story of what was, most probably, a murder of a very unpleasant man.

level 3 business studiesUnit 3 introduction to Marketing P1 Essay

For this assignment I have been asked to do a report on†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(say what you have been asked to do) The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs. About Kellogs Kellogs is a †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(Give history of Kellogs and background info) The types of products Kellogs produces are†¦.. (make sure you mention the products kellogs produces and the general target market for these producst E. g. cereals – aimed at consumers aged 5 onwards, can you think of any other products? ) Marketing strategies used by Kellogs Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail. For Kellogs they use all the following strategies for growth. Growth strategies are: Market penetration – say what it is and how kellogs has used this for one of their products Market development -say what it is and how kellogs has used this for one of their products Product development – say what it is and how kellogs has used this for one of their products Diversification -say what it is and how kellogs has used this for one of their products About Nestle Nestle is a †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(Give history of Nestle and background info) The types of products Kellogs produces are†¦.. (make sure you mention the products Nestle produces and the general target market for these producst E. g. cereals – aimed at consumers aged 5 onwards, can you think of any other products? ) Marketing strategies used by Nestle Nestle use a variety of marketing strategies. One of which is the growth strategy which can take many forms as as listed below.. 1. growth strategies (such as diversification, product development, market penetration or market development, Ansoff’s Matrix) I will write about the Growth strategies in greater detail. For Nestle they use all the following strategies for growth. Market penetration – say what it is and how Nestle has used this for one of their products Market development -say what it is and how Nestle has used this for one of their products Diversification -say what it is and how Nestle has used this for one of their products Product development -say what it is and how Nestle has used this for one of their products Other marketing strategies for Kellogs Now we will look at survival strategies and relationship marketing because they are other strategies that both nestle and Kellogs use. For kellogs their survival strategies are: survival strategies; Mention in detail Kellogs strategies such as branding (importance in influencing buyer behaviour, brand building, positioning, brand extension) look at resources on the U drive and also search the internet. U:Business StudiesStudentsBTEC Level 3 Sept 2010 onwardsUnit 3 Introduction to MarketingAssignment 1Lesson 3 And another strategy Kellogs use is relationship marketing: relationship marketing Mention definition, difference between transactional marketing and relationship marketing, value of lifetime customer and how Kellogs has used relationship marketing look at resources on the U drive and also search the internet. U:Business StudiesStudentsBTEC Level 3 Sept 2010 onwardsUnit 3 Introduction to MarketingAssignment 1Lesson 3 Other marketing strategies for Nestle Now we will look at survival strategies and relationship marketing because they are other strategies that both nestle and Nestle use. For Nestle their survival strategies are: survival strategies; Mention in detail Nestle strategies such as branding (importance in influencing buyer behaviour, brand building, positioning, brand extension) look at resources on the U drive and also search the internet. U:Business StudiesStudentsBTEC Level 3 Sept 2010 onwardsUnit 3 Introduction to MarketingAssignment 1Lesson 3 And another strategy Nestle use is relationship marketing: relationship marketing Mention the definition, difference between transactional marketing and relationship marketing, value of lifetime customer and how Nestle has used relationship marketing look at resources on the U drive and also search the internet. U:Business StudiesStudentsBTEC Level 3 Sept 2010 onwardsUnit 3 Introduction to MarketingAssignment 1Lesson 3

Supriya Panjiyar Essays (766 words) - Hip Hop, Music, Gangsta Rap

Supriya Panjiyar Essays (766 words) - Hip Hop, Music, Gangsta Rap Supriya Panjiyar Professor Tracie Hernandez English Composition 1302 2/7/2017 Straight Outta Compton Based on true events which happened in Compton, California during 1988 , "Straight Outta Compton" is a 2015 American biographical film directed by Felix Gary Gray. Aldis Hodge (Mc Ren), Corey Hawkins (Dr.Dre), Jason Mitchell (Eazy-E), Neil Brown Jr. (DJ. Yella) and O'Shea Jackson Jr. (Ice Cube) act as members of the group N.W.A.(Nigga's with attitude). The film takes audience to the life journey of N.W.A. members, starting with their struggles of being an African American living in a ghettos to the height of their fames and richness . The f ilm opens in the late nineties in an econ omically depressed and violent C ompton when " gangsta " rap music was just evolving. R acial discrimination was still prevalent in United States even after a century of its abolishment. The introduction of the group membe rs in the movie gives audience a brief glimpse on the severity of economical and moral injustice and backwardness majority of African Americans were going through . Eric "Eazy-E" Wright, a small time drug dealer, Andre "Dr. Dre", a talented but unappreciated DJ at a loca l club and O'Shea "Ice-cube", a high school student who writes poems. Their introduction shows them dealing with abuse, h umiliation, amidst gang violence, drug trading, police harassment and poverty. That is not just their introduction but it is trying to show how many of the African Americans lived. Their talent and love for music is what brings them together and helps them become a successful and influential group called N.W.A. A scene in the movie has picturized clearly how African Americans faced police harassment and violence. In the scene all the group members are busy recording their rap music while "Dr. Dre" comes out to meet his wife. After a while everyone comes out of the studio and that is when four police officers comes to them and ask questioning them without any reason and orders them to lie on the ground with their hands on the back interlocked. During this scene the director of the film has played beautifully with his camera. The high angle shot on the group members has shown how helpless and small they looked before the police even though they had committed nothing wrong and the four police officers are shown like they are powerful people. The group members in response to these kinds of harassment do not choose a violent way rather they choose to be quiet and lets their music do the talking. They use their "microphone as their weapon". This is how civil disobedience is shown in the film, through rap music. Another scene in the film shows how the group members morally disobey the police. This scene in the film specifically shows civil disobedience. The group members just gets a warning from the FBI before their concert. The group members does not show any kind of violence during that time rather they stay calm. When they get on stage ice cube asks every audience to "raise their middle finger high on t he sky" addressing to the police officers in the back stage. And then Ice cube starts singing "F**k da police" expressing the reality of police brutality and his anger in the song. Civil disobedience is not only about speaking against what is wrong in a moral way, it is also about a waring the people abou t it which the group members successfully do in the film because when the members get arrested the audiences stands up for them against the police. The audiences are shown high up in the building while the police are shown on the ground in the scene. After they get arrested they sit in a conference with the media and when questioned about their music "Eazy-E" replies they are simply using their civil right by the first amendment which is freedom of speech. The first half of the film has shown civil disobedience. African Americans were discriminated even though slavery was long gone. African Americans were left behind in poverty because the government focused on enhancing the life style of the white race. While the discrimination prevailed African Americans faced

Free Essays on The Making Of An Army Of One

In response to our military’s racial animosity, the armed forces implemented affirmative action plans during the 1970s. President Clinton’s 1999 review of affirmative action confirmed that these plans have succeeded in expanding representation of minorities and women, especially as officers, while improving race relations, promoting integration, and enhancing overall combat readiness. The Army has been characterized as â€Å"the only institution in America in which whites are routinely bossed around by blacks† (Moskos 1). How has the Army achieved these results? Many analysts have emphasized its special institutional characteristics as a highly closed, controlled, hierarchical, disciplined system with the ability to establish, and attain compliance with organizational goals. In addition, some specific features of Army affirmative action efforts have contributed to their success: (1) The pool of applicants accepted for Army service is highly selective. A senior military officer shared â€Å"it’s harder to get into the All-Volunteer Forces than into most colleges.† Further contributing to quality is the fact that the Army has become the career of choice for many African-Americans. (2) Army affirmative action plans employ goals: promotion of minorities and women within the eligible pool is to occur in the same percentages as overall promotions from that pool. In many cases, the goals are not linked to timetables. In addition, the goals serve as presumptions, not mandates; promotion boards that fail to meet them are deemed to have done their job correctly if they can demonstrate due diligence. (3) All candidates for promotion are placed in a common pool and are subject to the same standards. Race can serve as a factor, but only when other differences are very small. Promotion is based on well-established performance criteria which are not abandoned in pursuit of affirmative action. (4)... Free Essays on The Making Of An Army Of One Free Essays on The Making Of An Army Of One In response to our military’s racial animosity, the armed forces implemented affirmative action plans during the 1970s. President Clinton’s 1999 review of affirmative action confirmed that these plans have succeeded in expanding representation of minorities and women, especially as officers, while improving race relations, promoting integration, and enhancing overall combat readiness. The Army has been characterized as â€Å"the only institution in America in which whites are routinely bossed around by blacks† (Moskos 1). How has the Army achieved these results? Many analysts have emphasized its special institutional characteristics as a highly closed, controlled, hierarchical, disciplined system with the ability to establish, and attain compliance with organizational goals. In addition, some specific features of Army affirmative action efforts have contributed to their success: (1) The pool of applicants accepted for Army service is highly selective. A senior military officer shared â€Å"it’s harder to get into the All-Volunteer Forces than into most colleges.† Further contributing to quality is the fact that the Army has become the career of choice for many African-Americans. (2) Army affirmative action plans employ goals: promotion of minorities and women within the eligible pool is to occur in the same percentages as overall promotions from that pool. In many cases, the goals are not linked to timetables. In addition, the goals serve as presumptions, not mandates; promotion boards that fail to meet them are deemed to have done their job correctly if they can demonstrate due diligence. (3) All candidates for promotion are placed in a common pool and are subject to the same standards. Race can serve as a factor, but only when other differences are very small. Promotion is based on well-established performance criteria which are not abandoned in pursuit of affirmative action. (4)...

Contemp poetry Essay Example | Topics and Well Written Essays - 1250 words - 1

Contemp poetry - Essay Example For many contemporary poets, Wordsworth remains an inspiration as they continue to investigate their own feelings of loss and aging. However, they necessarily approach the subject from a more contemporary viewpoint that has only become more abstracted and disorganized with the increased speed of modern life. These ideas can be traced through the poetry of Elizabeth Bishop, Frank O’Hara and Rae Armantrout. Elizabeth Bishop employs imagery of the modern world to highlight the loss of youth and loneliness that she finds in the contemporary madness of everyday life. For example, although â€Å"Filling Station† is a playful exchange exploring synonyms, she uses the everyday image of a backwater gas station to investigate ideas of deterioration, loss of beauty and the feeble attempts of someone to cling to the pure. Everything within the filling station is â€Å"oil-soaked, oil-permeated / to a disturbing, over-all / black translucency† (3-5) which is only interrupted by a small stack of colorful comic books that â€Å"lie / upon a big dim doily / draping a taboret† (23-25). The metaphysical question, â€Å"Why, oh why, the doily?† (30) emphasizes the sense of lost meaning that is embodied in the presence of something beautiful in this world of aged mechanics. While the sense of self is represented in the presence of the doily and the small plant near it, it is nearly entirely subsumed by the oil and grease that permeates everything in the shop, turning all into a postmodern concept of cyborg automaton. The loneliness of the self is complicated by feelings of guilt and shame only acquired through the passage of time and loss in Bishop’s â€Å"Five Flights Up.† While the guilt permeates the poem, the memory of its cause does not make an appearance, indicating the inescapable nature of it in the new world. Any joy in the bird’s or the dog’s greeting for the new day is

How technology can affect the movie buessines in the future Essay - 1

How technology can affect the movie buessines in the future - Essay Example The movie industry has always supported and promoted new technological advancements even back in 1920’s when sound was first incorporated in a movie. (1) Digital revolution will be the landmark development made in the history of home entertainment. One of the best technological improvements made in the movie business is digital technology. The biggest transition in the movie industry is the evolution of digital technology. Digital technology is considered to be the revolution in every field of the film industry. One of the most important advantages of digital revolution is allowing people to download movies at any time through the internet broadband. Digital cinema provides clarity, high quality experience and greater flexibility in programming the details. Digital film making required the theaters to also adopt digital technology which would enhance the quality of film, provide the best visuals while being cost effective. (2) Audio programming, post production and exhibition continue to be digital and there is rapid progression towards digital technology in the movie industry. Visual effects, editing are also predominantly handled by digital technology. One can expect the actual film making process to become completely digitalized in the coming years .Moviemakers would be able to create movies and sell and distribute them on the internet. (2) Many movie directors and producers fear that the new technology can be a threat as people will easily download movies even before they are released rather than going to theaters.The movie and audio industry has already been negatively affected in the last few years. Since more people are listening to MP3’s and other digital formats, the use of CD’s are seldom and cassettes no longer used. The impact is more for the audio industry as music is downloaded free from many websites. With the introduction of Blu Ray technology, people can download movies and can watch them in excellent sound

Chinese grassroots living situation in China big cities Research Paper

Chinese grassroots living situation in China big cities - Research Paper Example The country has a relatively large number of people that are extremely disadvantaged in the socio-political and socio-economic status, with their living condition being extremely poor. Despite the available social amenities and the improved social facilities through the urban cities, the grassroots population that comprises of mostly the peasant workers, have had little benefits to enjoy (Mars & Hornsby 129). The paper thus studies on the living conditions of these Chinese grassroots people, why they live in these situations, explaining the reason why China housing prices are much higher in big cities and measures the Chinese government is devising to change the situation. The Chinese grassroots is the groups are unfortunate individuals that live in the un-humanized society. The Chinese farmers are traditionally the most inferior in class, who are the ideal representatives of the Chinese grassroots. These grassroots groups live the hardest life and work the hardest in order to feed the other ‘brilliant’ people in the big cities (Wang & Murie 93). The Chinese farmers are the ones that cover the largest portion of the population in China and thus play a critical role towards promoting social development. The economic pressures force these grassroots people into moving to cities in search of better jobs, but instead end up working as peasant workers. These people end up living in destitute conditions, which even poses risks to their own health, in order to keep on surviving in cities (Nielsen & Smyth 65). The World Health governing bodies have able to raise concerns about the living conditions of these grassroots Chinese population, hence pr ompting the government to take some actions to solve the problem. It is apparent that a number of reasons contribute to the kind of living conditions that the Chinese grassroots have to live within these cities. The first challenge is the problems of

The Omnivore’s Dilemma Essay Example for Free

The Omnivore’s Dilemma Essay This book by Michael Pollan wishes to illustrate to the reader’s several eating â€Å"dilemmas† that we humans experience. Since we are considered as omnivores, we basically could eat anything, from meat, vegetables, to processed foods. Because of this we are faced with the problem of choice, what we should eat, how much we should eat, when we should eat it. This book wishes to address the eating problem that the society experiences today. This book tackles the complexity of us humans, wherein the choice that we make when it comes to our meals tells us what kind of person we are. What makes the situation more difficult is that we are faced with various choices with the advent of technology and advancements in agriculture. This book tackles the sad reality of the American diet, wherein most Americans are said to be dysfunctional eaters, as a result of a fast-paced lifestyle. For people on the go, fast foods is a convenient source of their meals, thus creating a fast food diet for most of the Americans. This was, according to Pollan’s diagnosis, was the â€Å"national eating disorder,† wherein the abundance of the possible food sources becomes a problem. Because of this abundance, people often make the mistake of choosing the inappropriate meal for him (Hutson, 2006). Unlike other animals, man has a lot of choices. The koala for example, has no problem in choosing what to eat because it only nibbles on eucalyptus leaves. As for humans, we could eat meat, vegetables, fruits, and other foods. We can’t eat all of these foods at once, that’s why we have to make a choice on what to put in our stomach. Mixing this dilemma with the lifestyle of the modern man often leads to choosing the wrong set of meals. Time is of the essence for most of us, wherein we choose to spend more time working than concentrating on what to cook, what would be healthy, nutritious or delicious. We often rely on fast foods like McDonalds for our meals. But eating fastfood doesn’t mean eating the right food (Kamp, 2006). Pollan has given emphasis on the three principal food chains that we humans usually engage in. These include the Industrial, Organic and Hunter/Gatherer meals. Industrial. The Industrial types are those who thrive on corn. They usually have corn on their diet, whether or not they are aware of it. These people are usually those who live on fast foods. Corn binds the ground meat of the McNuggets, and used as sweetener for soft drinks and sodas. It is also used to obtain fat, plump meats for your meals. When you are an industrial type, you are considered to be as partially fossil fuel, because of the fact that corn requires a lot of nitrogen from the soil and is usually cultivated with fertilizer in order to get the necessary amounts of nitrogen. It is also an effective food supplement for the cows, wherein they’re supposed to eat grass. Organic. Another type is the Organic eater, which are mainly made up of grass. These are the ones who eat mostly vegetables in their diets. But then the problem that arises with this was the transportation of these goods. Transportation entails large costs wherein we are spending much not for the food alone but for the shipping expenses. This is impractical albeit nutritious, that is why it is advisable to grow organics in your own backyards, which is impossible for those living urban lives. Hunter/Gatherer. Another menu was the hunter/gatherer, wherein it consists of ingredients that came from animals shot dead or foraged. This tackles the constraints of taking away the lives of animals in order to feed and suppress your hunger. The book presented these facts to a reader in a conversational-persuasive manner. He wishes to impart to the readers the various eating patterns that we are presently observing and the underlying consequences it has to offer. This book tells us of the eating habit or pattern that has resulted through the years and then supplies the downside of every concept. This is a fair illustration of the real situation that we are facing now. Taking for example its take on the Industrial foods, it elaborated the culprit of the â€Å"fattening† of the American population which was the corn. It showed the readers where corn might be in their diets, and then gave the possible negative effects it poses. It also showed that it is a cheap source of calories. But at the latter part, he also emphasized that it has major contributions on the fattening of the people, leading to obesity (Alter, 2006). This book is significant to the readers because it promotes awareness. It gives us the fair share of knowing what we’re eating. It is like deconstructing our meals, looking closely at its compositions and ingredients, analyzing the positive and negative effects it could bring to the human body. Awareness is a step in which everyone could take in order to live a healthy life. This book doesn’t impose what to eat; it merely suggests or shows what could be the underlying effects the meals we are eating could bring us. This book is a clear illustration of what could be the most important things that we often disregard or neglect when it comes to our meals. This is essential for our well being, especially now that the we are living in a fast-paced world, wherein we don’t have the luxury of time to eat and decide what we should intake. Most of us could learn a lot of new things in this book, and this is highly recommended to all readers, not only for those who are concerned with their health, but also to those who value every aspect of their lives. References: Alter, L. (2006). Book Review: The Omnivores Dilemma. Retrieved March 8, 2007, from http://www. treehugger. com/files/2006/05/book_review_the_1. php Hutson, S. (2006). Michael Pollan. Retrieved March 8, 2007, from http://www. michaelpollan. com/omnivore. php Kamp, D. (2006). Deconstructing Dinner. Retrieved March 8, 2007, from http://www. nytimes. com/2006/04/23/books/review/23kamp. html? ex=1303444800en=3c0958f57a4112b7ei=5088partner=rssnytemc=rss

Love and Death in Cocteaus Film Orpheus Essay -- Movie Film Essays

Love and Death in Cocteau's Film Orpheus In Jean Cocteau's Orpheus, death is personified through the character of the Princess. The Princess is an extremely powerful figure, although she ultimately succumbs to the power of love. Cocteau uses her actions, clothing, and dialogue to show her as a contradictory mix of being both very powerful, yet still very vulnerable to the power of love. The main tool used by Cocteau to demonstrate this are her actions. Although she claims that she is not allowed to love, she is in fact in love with Orpheus. Through her actions she attempts to bring Orpheus closer to her and hopefully have him fall in love with her too. At the beginning of the movie, they are gathered at the Cafe de Poets. Cegeste is killed, and the Princess demands that Orpheus help get him into the car and to her place. While in the car, he insists on knowing what is going on and where they are going. The Princess is very controlling and forces him to be quiet and listen to the messages being broadcast over the radio. She knows that this is something that Orpheus will be very interested in and can help lure him to her. They arrive at her castle and she is very mysterious. She does not let Orpheus know what is going on, she only lets him see just enough to get him more curious and interested in her. The next morning Orpheus awakes on the side of the road and returns home with the Princess's chauffeur Heurtebise. Here he spends most of his time in the garage listening to more mysterious messages on the car radio. In fact, he is so obsessed with the messages that he completely ignores his wife, and is now more preoccupied with findin g out about the Princess. Orpheus is then summoned by the detective, who wants to interrogat... ...e that give death's orders. Here she is very vulnerable. She cannot lie and must admit that she killed Eurydice and is in love with Orpheus, two punishable offenses. She is a very harsh figure, but love changes her to a more tender tone. She talks with Orpheus telling him that she loves him, and she will do anything to get them back together. Throughout the movie, the Princess's clothes change color. Usually she is wearing black, a sign of death, but sometimes her clothes change to white, a sign of love. This shows how she is vulnerable to love, since death should always be in black. In this film, Cocteau is making the claim that love is more powerful than death. The princess, who represents death, is vulnerable to the power of love. She even ends up breaking the rules of the underworld and getting herself in trouble because she succumbs to the power of love.

Communication Theories Paper Essay

Communication theories are important to learn and understand. Learning these theories helps us apply the theory to our own life. It helps our critical thinking skills as well as benefits one to understand the value of research that has been accomplished in this field. Understanding communication theories can help us make sense of our daily life experiences. There are three Communication theories that I have studied that have touched on my personal and professional life. These theories are Communication Privacy Management, Social Penetration Theory, and Organizational Culture Theory. One theory that reinforces the importance of communication is the privacy management theory. This theory has applied to my personal and professional life in many ways. There are three examples on how this has affected my daily life. It has affected me in my social networking, at my job, and when using my personal mobile device. In the communication and privacy management theory it explains that disclosure in relationships requires managing private and public boundaries (West, R. , & Turner, L. H. 2010). This theory tells us that people use this to manage the relationship between screening and revealing their private information (West, R. , & Turner, L. H. 2010). This theory has had an impact with my social networking. I use the popular networking cite called Facebook. On Facebook I have to be really careful on what information I reveal on my profile. I don’t want just anyone knowing something that could hurt me. On Facebook I have learned that if you are not careful with the pictures or information you reveal about yourself it could hurt your job, your reputation, as well as relationships. I have eliminated this from happening to me by using the privacy management theory. I have chosen to set up certain privacy settings on what people can and cannot see on my profile. Protecting myself makes me feel more secure of what others can see or know about me. I am a pretty private person so there is not much to my Facebook. Having public and private boundaries makes me enjoy using this social networking site. I have used this theory by only accepting close friends that I know very well on my Facebook. I also chose who can see my pictures and who can’t. There are many different privacy settings that protect ones confidentiality. The second example of how this theory applies to my life is at my job. I work in a medical office. We have to be real careful of what information we give out about our patients. We have HIPPA that protects our patient’s private information. One of my main duties at my job is answering the phones. Each phone call I take I have to be extra careful of what information I reveal to the caller. If I was to give out information to someone that should not be receiving the information, I could get terminated or worse even go to jail. It is crucial for me to follow this theory in my profession. In my profession I am also careful about what I tell my coworkers about my personal life. As a professional it is not always good to tell your personal information to coworkers. You never know if they could use any of your private information against you. This is why I modify the information I give out to my coworkers. The third example of how I use this theory in my daily life is when I use my personal mobile device. I use my cell phone every day. This theory applies to me when using my cell phone in many ways. Text messaging is something that my family and friends do throughout the day. This is a fast and convenient way to communicate with one another. In text messaging one has to be careful of what they reveal to another because it can be used against them. Once you text someone something it is always there. They can save it and share it with others. It may be something that you do not want anyone else to see. I have to think about that before I send a text to the other person. Out of all three of my examples using this theory in my daily life, I would say that my communication was effective in my first example in using Facebook. My private information is secure now because of the privacy setting offered to me on the site. This is effective for me because it protects me against anything that can be used against me in my profession or even relationships. Taking that step helps me feel comfortable to have control over what others can or cannot see. Taking these steps has made me feel more secure on the information and communication I have with others. This effective communication that I do reveal shows to my friends what type of information I want to be revealed to them. In my second example I talk about giving out too much information to your coworkers. I have learned from the past of what is appropriate to discuss with others at work. If I can continue to strive to do this, than my communication will be more effective. In the future I might communicate differently in using my mobile device. I have had friends get in lots of trouble by saying too much through text messaging. Someone ended up using things the other person said through text against them. In knowing this, I have learned to communicate differently when I use my text messaging. I screen what I say so that I don’t send something to someone else that I will regret. The Social Penetration Theory explains why as relationships develop, communication moves from less intimate levels to more intimate, more personal levelsI can apply this theory to my professional as well as personal life. Three examples that I can give how this has been practical in my daily life are through my relationships, work, and my primary care giver. In a particular relationship I was in, we started off as good friends. I did not reveal my most private personal information to him in the beginning. I waited until time went on. When we were in a committed relationship, I eventually little by little shared with him more information about myself. This theory allows one to be more honest with one another. In some cases it helps one be more careful in the relationship because you learn what the others sensitivities are. In my workplace overtime I have been aware of who to share certain information with and who I should not. At work I try to speak of only work and stay very professional. There is one particular coworker that I know I can trust. I do share a little bit more with this person. This is someone that I have learned overtime I can confide in. Lastly my primary doctor is someone that at first I felt awkward talking to or asking questions to. Overtime we have formed a personal relationship. I am now comfortable with talking to her about my health. I also don’t feel strange asking her questions that can sometimes be uncomfortable around just anyone. In my first example I feel the communication was effective overtime by building on a strong, trusting relationship. It made me more comfortable to share more about myself with him. In my second example I could be more effective by even with my close coworker to try and not talk too much about work if we go out to lunch. On my last example I could communicate differently with my provider by writing down my questions that I have for her. This would also help if I felt like I was going to forget something that I needed to ask her. There are always ways we can improve on this theory. These are just some examples on how I use this theory in my daily life. Organizational Culture Theory explains meanings for routine organizational events, thereby reducing the amount of cognitive processing and energy members need to expend throughout the day (West, R. , & Turner, L. H. 2010). There are three examples I can think of that can apply to my personal as well as professional life with this theory. They are through my work, through my church, and though school. An example of not having this was my last supervisor. She hardly was ever in the office. We never had monthly meetings like we do now with our current supervisor. We never expanded like she wanted because of lack of this theory. We now have monthly meetings with our new supervisor as well as have rules and regulations we have to follow. We have a certain dress code we have to abide by each day. We also come together on certain holidays and have a tradition where everyone one brings their favorite food dish. Having all of these routine organizational events has helped us expand as a more successful organization. My second example of how this theory has applied to my personal and professional life is through my church. We have certain customs and symbols that we use at church that we use on each Sunday. We have a routine service. For example when we first arrive, we start singing then have announcements, followed by the sermon. At the end we all sing again, and pray. This is something that our congregation is used to each Sunday. We also, have a certain time our service starts and ends each Sunday. The third way this theory applies in my life is through school. At University of Phoenix we have certain rules and regulations we have to follow. For example, we have attendance policies we have to abide by. We also have certain dates that our assignments are due. If we do not follow this, there will be consequences. If we didn’t have organizational structure, we as students would not know what to do in order to be a successful student. There are certain questions I can ask myself to take a look deeper in my examples of this theory. Through my example of school this communication is effective to me because we have pretty much the same rules and standards to go by in each class. Having this structure makes each student understand how to become a successful student in their current class. In my example of church I feel like there is always ways to be more effective. The church could send out bulletins before each Sunday. This would help update the congregation on what the next message will be about. In my example of work to have better communication in the future, my old supervisor could have done this by having monthly meetings. Having monthly meetings addresses questions and concerns that other employees have for the office manager. This way she can better the organization. In conclusion I can see how important communication theories are to my personal and professional life. Now knowing these theories I will be more aware of how much these are a part of my daily life. References West, R. , & Turner, L. H. (2010). Introducing Communication Theory: Analysis and Application (4th ed. ) Boston, MA: McGraw-Hill Retrieved from https://ecampus. phoenix. edu/content/eBookLibrary2/content/eReader. aspx? assetMetaId=299dcc53-f1c8-4924-a9b0-b8ff6d645a5f&assetDataId=0cdf2509-a90a-4f76-a84b-7cb7098cc897&assetpdfdataid=076561d1-57c7-472c-9712-6f5644b9ebd7

Marketing Essay

Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while It’s free for businesses to sign up for popular social media networks, so it’s an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.